Meet Our Senior Team
Our experienced and dedicated senior team are committed to delivering compassionate, high-quality care and support across Pembrokeshire.
CEO & Responsible Individual
Grant Harries-Griffiths
I am proud to be the CEO and Founder of Service Direct, a care and support provider committed to helping people live safely, confidently and independently in their own homes and communities. My ambition is for Service Direct to become the leading care and support provider in West Wales, recognised for quality, reliability, compassion and strong values. As CEO, I set the strategic direction of the organisation, support our management team, invest in our staff, and ensure quality, compliance and person-centred care remain at the heart of everything we do.
[email protected]
Responsible Individual (In Application)
Helen Davies
As the Responsible Individual (In Application) for Service Direct, I am responsible for the overall oversight, governance and quality of the care and support we provide. My role is to ensure the service is well-led, safe, effective and compliant with regulatory requirements. I work closely with the Registered Manager and senior team to monitor standards, review systems and ensure people receive care and support that is person-centred, respectful and focused on positive outcomes. I am committed to supporting staff, listening to feedback, acting on concerns and promoting continuous improvement across the service.
[email protected]
Registered Manager
Donna Humphrey
As the Registered Manager for Service Direct, I am responsible for the day-to-day management, leadership and safe delivery of our services. My role is to ensure that people receive care and support that is person-centred, respectful, reliable and focused on their individual needs, preferences and outcomes. I work closely with our staff team, families, professionals and commissioners to make sure the service is well-organised, responsive and continuously improving. I am committed to maintaining high standards, supporting and supervising staff, listening to feedback, acting on concerns, and ensuring that quality, dignity and safety remain at the heart of everything we do.
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Finance Manager
Rachel Seymour
As Finance Manager for Service Direct, I support the effective financial management and administration of our care and support services. My role includes overseeing invoicing, payroll information, financial records, supplier payments, budget monitoring and the accurate processing of care and support hours. I work closely with the CEO, Responsible Individual, Registered Manager and senior team to ensure financial information is accurate, organised and available to support safe and sustainable service delivery. I am committed to supporting good governance, accountability and financial stability, so that Service Direct can continue to provide reliable, high-quality care and support to the people who use our services.
[email protected]
Care Coordinator
Ffion Smart
As Team Leader for Service Direct, I support the safe, effective and person-centred delivery of our care and support services. My role includes attending initial assessments and reviews, carrying out staff spot checks and supervisions, and ensuring that each individual has an up-to-date Care and Support Plan and risk assessment that reflects their needs, preferences, outcomes and any identified risks. I work closely with the senior team, care and support staff, social workers, occupational therapists, district nurses and other professionals to promote clear communication and joined-up support.
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Team Leader
Rhian Griffiths
As Care Coordinator for Service Direct, I support the organisation and safe delivery of our care and support services. My role includes preparing and managing staff rotas, helping to ensure visits are planned safely, and supporting the service to provide reliable, consistent care and support. I work closely with the management team, senior staff and care workers to make sure staffing is coordinated effectively and any changes are communicated clearly. I also support new staff as they begin their role with Service Direct, including helping them understand their rota, arranging shadowing shifts, supporting them during their induction, and ensuring they have completed the appropriate training before working independently.
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Team Leader
Rebecca Buckingham
As a Senior Care Worker for Service Direct, I support the safe, effective and person-centred delivery of our home care and community support services. My role includes overseeing care and support in the community, supporting care staff during their daily duties, and helping to ensure that each person receives care that is respectful, reliable and in line with their individual Care and Support Plan. I work closely with the Registered Manager, Team Leader, Care Coordinator and wider staff team to monitor quality, respond to concerns, provide guidance to care workers, and help maintain high standards across the service.
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Team Leader
Erin Setford
As a Senior Support Worker for Service Direct, I support the safe, effective and person-centred delivery of our supported living and housing support services. My role includes overseeing support in the community, guiding support staff, and helping to ensure each person receives support that reflects their individual needs, preferences, goals and agreed outcomes. I work closely with the Registered Manager, Team Leader, Care Coordinator, support staff, families, social workers, housing officers, third sector organisations, charities and other professionals to promote clear communication and joined-up support.
[email protected]
Finance Officer
Tom Bellmaine
As Finance Officer for Service Direct, I support the financial administration and day-to-day processing that helps our care and support services run smoothly. My role includes assisting with invoicing, payroll information, financial records, supplier payments, mileage and expenses, and the accurate recording of care and support hours. I work closely with the CEO, Responsible Individual, Registered Manager, Finance Manager and senior team to ensure financial information is organised, accurate and processed in a timely manner.
[email protected]Recruitment Officer
Nicky Davies
As Recruitment Officer for Service Direct, I support the recruitment, onboarding and ongoing administration of our care and support staff. My role includes helping to advertise vacancies, process applications, arrange interviews, complete pre-employment checks, and support new staff through their induction. I help ensure staff have the appropriate documents, references, DBS checks, training and employment information in place before they begin working. I am committed to supporting safe recruitment, good communication and a positive staff experience, helping our team feel welcomed, organised and supported from the start.
[email protected]Training Manager
Jen Morgan
As Training Manager for Service Direct, I am responsible for supporting the learning, development and ongoing competence of our care and support staff. My role includes providing training, arranging refresher sessions, supporting induction, and helping ensure staff have the knowledge, skills and confidence to deliver safe, respectful and person-centred care and support. I work closely with the CEO, Responsible Individual, Registered Manager and senior team to identify training needs, monitor staff development, and ensure training remains relevant to the needs of the people we support.
[email protected]